What’s the best digital marketing agency in the world?
If you run a search for “the best online marketing agency in the world”, you’ll come across lots of listicle-type posts. Some sites have listed agencies with reviews left by…
Are digital and social media marketing agencies worth it?
Are digital and social media marketing agencies worth it?
LEARN People often want to know if hiring a digital marketing agency is profitable. A business needs 'money out' to be less than 'money in' and this article focuses on…
Explained… What actually is ‘Google Tag Manager’, what are ‘containers’ and what is the snippet code all about?
Let’s start with understanding what a GTM container is… Google Tag Manager (GTM) is an online system that organizes and manages where your website or apps send data. Doing so…
TikTok as a Sales Channel: Unleashing the Potential of Short-Form Video Commerce
TikTok's Influence: From Social Engagement to Social Revolution Social media platforms have become increasingly influential in shaping consumer behaviour and driving sales. Among these platforms, TikTok has popped up as…
Unlock the power of lookalike audiences
Lookalike audiences are one of the most useful tools in your marketing arsenal. Never heard of them? Let me explain. Simply put, lookalike audiences are a way to target new…
Which CRM system is right for your business?
If you’re considering a CRM system for your own business, it is important to understand the difference between the different types that are available, and which one is right for…
tds-robots-laptops-1920x
Automation: Let the robots do the work
Whether you’re a seasoned marketer or just getting started, this article will give you an inside look at the future of marketing and how automation is helping businesses of all…
Gen Z: Who are they and why are they important for your business?
You might have heard of Baby Boomers and Millennials. But, Gen Z are the new kids on the block. Also referred to as Zoomers, this is anyone born between 1997-2012.…
Why you should be using geotargeting
As businesses continue to recover from the pandemic, reaching a wider audience is more important than ever. By 2024, it is estimated that there will be more than 7 billion…
Are you beating the spam filter?
The importance of email subject lines Subject lines are probably the most important part of an email. This is what subscribers see in their inbox. If it doesn’t tempt them…