In today’s digital era, social media platforms have become increasingly influential in shaping consumer behaviour and driving sales. Among these platforms, TikTok has emerged as a powerful force, revolutionising the…
Lookalike audiences are one of the most useful tools in your marketing arsenal. Never heard of them? Let me explain. Simply put, lookalike audiences are a way to target new…
If you’re considering a CRM system for your own business, it is important to understand the difference between the different types that are available, and which one is right for…
Keeping up with the ever-evolving digital marketing landscape can be overwhelming for many businesses. Whether it’s updating your client list, sending promotional emails or maintaining a social media presence, the…
You might have heard of Baby Boomers and Millennials but Gen Z are the new kids on the block. Also referred to as Zoomers, this is anyone born between 1997-2012.…
As businesses continue to recover from the pandemic, reaching a wider audience is more important than ever. By 2024, it is estimated that there will be more than 7 billion…
The importance of email subject lines Subject lines are probably the most important part of an email. The subject line is what subscribers see in their inbox and if it…
Finding a digital marketing agency that’s right for you and your business isn’t easy. In times of economic downturn particularly, how you invest your money is of the utmost concern.…
What are they? Tracking pixels, sometimes called web beacons or pixel tags, are small (often as small as 1x1 pixel) pieces of code that are embedded in websites or emails,…
With all the methods of digital marketing available in the modern age, it is easy to dismiss the humble old email. Email marketing has been around for decades, and whilst…
