Explained… What actually is ‘Google Tag Manager’, what are ‘containers’ and what is the snippet code all about? 

Let’s start with understanding what a GTM container is… GTM can be thought of as an online system which helps organise where your website or apps send data. Doing so helps…

Continue ReadingExplained… What actually is ‘Google Tag Manager’, what are ‘containers’ and what is the snippet code all about? 

TikTok as a Sales Channel: Unleashing the Potential of Short-Form Video Commerce

TikTok's Influence:  From Social Engagement to Social Revolution Social media platforms have become increasingly influential in shaping consumer behaviour and driving sales. Among these platforms, TikTok has popped up as…

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