Why you should be using geotargeting
As businesses continue to recover from the pandemic, reaching a wider audience is more important than ever. By 2024, it is estimated that there will be more than 7 billion…
As businesses continue to recover from the pandemic, reaching a wider audience is more important than ever. By 2024, it is estimated that there will be more than 7 billion…
Finding a digital marketing agency that’s right for you and your business isn’t easy. In times of economic downturn particularly, how you invest your money is of the utmost concern.…
What are they? Tracking pixels, sometimes called web beacons or pixel tags, are small (often as small as 1x1 pixel) pieces of code that are embedded in websites or emails,…
If you’re considering a CRM system for your own business, it is important to understand the difference between the different types that are available, and which one is right for…
You might have heard of Baby Boomers and Millennials but Gen Z are the new kids on the block. Also referred to as Zoomers, this is anyone born between 1997-2012.…
The importance of email subject lines Subject lines are probably the most important part of an email. The subject line is what subscribers see in their inbox and if it…
With all the methods of digital marketing available in the modern age, it is easy to dismiss the humble old email. Email marketing has been around for decades, and whilst…
CRM stands for Customer Relationship Management and is a technology that manages all your company’s interactions and relationships with clients. Essentially, it is a database, but it does a little…
Online security can be one of the last things you think about when you’re busy running your business or touring the world. In fact, chances are two-factor authentication and cyber…
When it comes to promoting your content on Facebook or Instagram, there are many ways to do it, and subsequently many pitfalls to manoeuvre around, but if your social presence is important for your business, you need to be effective as possible with your money.