Why you should be using geotargeting
As businesses continue to recover from the pandemic, reaching a wider audience is more important than ever. By 2024, it is estimated that there will be more than 7 billion…
5 warning signs of a disreputable digital marketing agency
Finding a digital marketing agency that’s right for you and your business isn’t easy. In times of economic downturn particularly, how you invest your money is of the utmost concern.…
Understanding tracking pixels
What are they? Tracking pixels, sometimes called web beacons or pixel tags, are small (often as small as 1x1 pixel) pieces of code that are embedded in websites or emails,…
Which CRM system is right for your business?
If you’re considering a CRM system for your own business, it is important to understand the difference between the different types that are available, and which one is right for…
Gen Z: Who are they and why are they important for your business?
You might have heard of Baby Boomers and Millennials but Gen Z are the new kids on the block. Also referred to as Zoomers, this is anyone born between 1997-2012.…
Are you beating the spam filter?
The importance of email subject lines Subject lines are probably the most important part of an email. The subject line is what subscribers see in their inbox and if it…
Why email marketing reigns supreme
With all the methods of digital marketing available in the modern age, it is easy to dismiss the humble old email. Email marketing has been around for decades, and whilst…
CRM: What is it, what does it do and why should you use it?
CRM stands for Customer Relationship Management and is a technology that manages all your company’s interactions and relationships with clients. Essentially, it is a database, but it does a little…
TDS Cybersecurity
Don’t wait until it’s too late: Why 2 factor authentication is more important than most of us realise
Online security can be one of the last things you think about when you’re busy running your business or touring the world. In fact, chances are two-factor authentication and cyber…
tds-target-market
Before spending money marketing online, answer this one question first…
When it comes to promoting your content on Facebook or Instagram, there are many ways to do it, and subsequently many pitfalls to manoeuvre around, but if your social presence is important for your business, you need to be effective as possible with your money.