First Party Data & Server-Side Tracking Solutions for Businesses - Powered by lupe

We help businesses take ownership of their first party data – improving compliance, tracking accuracy, and ad performance. Our subscription service sets up and maintains a modern, server-side data infrastructure that keeps your analytics and online ads systems accurate, compliant, and reliable.

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Existing Members

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Eric Zipperle profile picture
Eric Zipperle
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Mark and the TDS team are at the top of the list of agencies I've worked with in my career. They are incredibly knowledgeable about how the platforms work and should be set up, and were a massive help on out GTM and analytics clean up.
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Mariko Yokoyama profile picture
Mariko Yokoyama
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I connected with Mike through Upwork after struggling with some issues in Facebook Ads Manager as a beginner. He kindly reached out and even offered to have a call with me at no charge. During the call, he walked me through the problems step by step and helped me resolve everything in detail. Afterward, we briefly spoke about our business and the services he provides. It was immediately clear that Mike has a wealth of experience and a deep understanding of his field. He gave valuable direction and suggestions that will help us as we grow our brand — all without asking for anything in return. It’s rare today to find someone so genuine and willing to help purely out of kindness. My business partner and I truly appreciate his support, and we look forward to working with him in the future once we’re ready.
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Meghan Wynne profile picture
Meghan Wynne
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Working with the TDS team has been nothing short of exceptional. Their technical expertise, responsiveness, and collaborative spirit have made a huge impact on our ability to move quickly and confidently across multiple initiatives. From tight turnarounds to complex builds, they consistently deliver high-quality work with clear communication and a solutions-first mindset. They’re not just executors—they’re true partners who think strategically, flag potential issues before they arise, and offer thoughtful recommendations that elevate the final product. It’s rare to find a dev team that blends speed, precision, and creativity so seamlessly. We’re incredibly lucky to have them supporting us and excited to keep building even more together!!
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Ammaar profile picture
Ammaar
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
They offer a brilliant service and care about your needs, they know what they're doing and I'd definitely recommend using them.
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Acantha Lang profile picture
Acantha Lang
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with TDS has been a total game-changer for me as an independent artist. From the start, they took the time to understand my music, my voice, and the kind of audience I wanted to build. They didn’t just run ads, they helped me craft a smart, intentional strategy to grow my reach and build a deeper connection with fans. Thanks to their support, I’ve seen real results: a clear boost in my streaming numbers, a steady rise in monthly listeners, and more playlist followers than ever before. My mailing list has grown, my social engagement is stronger, and I’m reaching new fans in places I hadn’t touched before. The TDS team truly cares and brings a personal touch to everything they do. If you’re an artist looking to grow your fanbase in a meaningful way, I honestly can’t recommend them enough. Mark Kovic is an ads genius. :)
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Jennifer profile picture
Jennifer
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
TDS is super professional and very enjoyable to work with. They are always there to answer questions and work through things. I highly recommend this company.
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Kelly Ridgway profile picture
Kelly Ridgway
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Superb digital services, especially good at advertising, lead generation, eCRM, and optimizing D2C sales. Lovely team as well, pleasure to work with.
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Charlie Roberts profile picture
Charlie Roberts
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
In my experience TDS are specialists in campaigns for Spotify and other music platforms. They made a huge impact on our projects, I've been working with Mark for the last 5 years.
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tnm172 profile picture
tnm172
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
‘Revolutionised how I look at the sales process for my property business, really nice people, very helpful 👍
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Kim Konstantinovic profile picture
Kim Konstantinovic
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
TDS setup a CRM infrastructure for Kamset Digital that supported our sales team in their outreach and pipeline nurturing, I would recommend them especially for technical setups and their data compliance knowledge is particularly good
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Build a Server-Side Data Infrastructure That works

Client-side tracking is collapsing under privacy rules, browser limitations and data loss. The solution is server-side tagging, which moves data collection to your own environment – increasing accuracy, security and compliance. Most teams need server-side analytics, or they need a CAPI solution for platforms like Meta & TikTok, where conversion events are sent directly from your server, to the ads platforms, bypassing the mechanisms that block data transfers, and therefore increase your marketing efficiency, and decision making ability. 

Our specialists help you:

Your data infrastructure shouldn’t just track – it should empower modern systems to work optimally.

Why Businesses Trust Our Data Infrastructure Specialists

We’ve helped marketing and analytics teams around the world eliminate tracking gaps, future-proof their data setups and achieve compliant, high-integrity measurement.

Ready to Upgrade Your Data Infrastructure?

Move beyond legacy tag setups. Build a secure, accurate, AI-ready server-side data system with experts who live and breathe GTM and data infrastructure.