Paid Social Media Advertising
Turn Clicks into Customers with Smarter Social Media Ads
We build and manage ad campaigns on platforms such as Instagram, Facebook, Google, YouTube, LinkedIn, TikTok and many others. We handle the strategy, setup, testing, and analytics. Our job is to get your business in front of the right people and turn views into sales.
Expert advice for your business, no strings attached
Why is paid social media important?
Social media is where attention lives. Whether someone’s actively looking to buy something on Google, speaking to an AI chat system, or scrolling Instagram Reels and TikToks they’re actively engaging with content which includes brands, artists & products.
Social media marketing isn’t just about visibility; it’s about reaching the right people at the right time by leveraging the data that these platforms have on their users. Your content and messaging leads them to take action, whether by signing up and providing their email and phone number or purchasing a product from you directly.
Done properly, it’s one of the most efficient, measurable, and scalable ways to grow a business today, and it’s unlikely that you can compete in the current market without it.
Instead of waiting for customers to find you, we help your brand meet them where they already are – turning attention into results.
How It Works
Step 1 - Talk to us
Let us know what your goals and ambitions are for running social media ads, and we'll have an introductory meeting.
Step 2 - Let us get to work
We start by setting up your ads systems to work optimally, and then you can watch the results in real-time. Monthly reporting included.
Step 3 - Analyse
Businesses need to make decisions on accurate data, and we support the ongoing optimisation and refinement of your business goals and strategy.
Unlock insights from your paid social media in 24 hours
Enter your details and we’ll endeavour to setup a call within 24 hours.
FAQs
What is paid social media advertising?
Paid social media advertising involves running targeted ads on platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and Google to reach potential customers. These ads help businesses increase visibility, drive engagement, and convert clicks into sales. You are paying money to put your message infront of users, on the platforms they use every day.
How much should I spend on social media ads?
Ad-spend varies depending on your goals, industry, and target audience. We’ll work with you to discuss a budget that balances cost-effectiveness with strong results. If you have a product that costs $100, and a target cost per purchase for marketing spend is $20, then spending $1k per month would sell approximately 50 units per month. It can help do look at what your goals are, what your product and price points are, and this can instruct a reasonable starting point to how much you could, or should spend.
Do you create the ad content, or do I need to provide it?
TDS doesn’t create ad content; however, we are able to offer advice based on the results we see in the ad account, paying close attention to hook rates and conversion rates to provide performance insights to the content. We are not fundamentally a content agency, we are focusing on the ads deployments, the analytics, and the data infrastructure.
How does paid social media advertising help my business?
Paid social media advertising helps businesses primarily due to increasing visibility towards new audiences. Paid ads also ensure you reach the right people at the right time using data-driven targeting, which leads them to take action like signing up, sharing their contact details, or buying directly from you. It can help businesses by taking control of the marketing engine and owning the route of discovery for incremental customers.
What makes paid ads effective compared to organic reach?
Unlike organic posts, paid ads are focused on attracting users who are not aware of your brand, ads are scalable, and designed to deliver specific results. They allow your brand to meet customers where they already are, instead of waiting for them to find you organically. The best results are driven with a combination of both organic and paid traffic, along with optimised, easy to use, landing pages. Paid ads are one of the most effective methods of exposing a brand to a new audience in an measurable and scalable way to grow sales.
Ready to Get Started?
We usually have a call booked same day, or within 24 hours. Chat to an expert for some free advice. We believe in a value-first approach.