We have officially launched Lupe! A first party data platform designed to simplify how businesses collect, manage, and active their own customer data in a privacy first world.
This is now available at lupedata.com, and is a direct response to a problem we have spend years solving manually for our clients; the growing demand for clean, compliant, first-party data infrastructure, and the significant gap between that demand and what most businesses currently have in place.
The Problem Lupe is Built to Solve
The digital marketing landscape has changed dramatically. Third-party cookies are being phased out. iOS privacy updates have disrupted attribution. Ad platforms like Meta, Google and TikTok have become increasingly reliant on high-quality, consented signals from advertisers to train their algorithms and drive results.
For businesses without a first-party data setup, the consequences are critical: inaccurate analytics driving decisions, underperforming campaigns, rising cost-per acquisition, and compliance exposure under GDPR, and CCPA.
We’ve been building server-side tracking and first party data systems for our clients for many, many years, and during that time we have developed a deep understanding of what good infrastructure looks like. Lupe is the product of all of this knowledge.
First-party data is no longer optional. Businesses that don’t own and control their data are handing their competitors an edge every single day. We built lupe because we wanted this infrastructure to be accessible, for businesses serious about growth.
What Lupe Does
Lupe is a platform for building and maintaining compliant first-party data systems. It handles the full data journey, from collection through to delivery, without relying on third-party intermediaries.
Server-Side Tracking: Lupe bypasses browser limitations and ad blockers entirely, capturing user interactions directly on the client’s own domain. The data businesses collect is theirs, not sitting in a third-party system they don’t control.
Data Processing & Enrichment: Raw event data is processed, enriched, bot-filtered, and formatted with the correct consent signals before being sent to downstream platforms. The result is clean, high-quality data that ad systems can actually use.
Compliant Data Delivery: Lupe is built GDPR and CCPA compliant from the ground up, with built-in consent management, PII anonymisation, automatic data retention policies, and full audit trails. Compliance isn’t bolted on, it’s baked in.
Platform Integration: Once live, Lupe feeds clean, consented data directly to Meta, Google, TikTok, and other advertising and analytics platforms. Fuelling AI bidding systems and improving campaign performance. Clients are typically functional within 48 hours of connecting their platforms.
Built on Years of Proven Results
Lupe has been shaped through years of working with our real-world clients across e-commerce, hospitalist, entertainment, healthcare, and music.
The results speak for themselves! Over the past year a skincare brand we worked with to launch their first party data system achieved a 39% reduction in cost Per Acquisition (CPA) and a 3x improvement in ROAS. But it’s not just one example! When server side tracking was implemented for a high-end Art Gallery they saw a 90% reduction in lead cost and grew sales tenfold; an international music artist saw ROAS exceeding 70x on warm audiences with a 42% in CPA.
is the infrastructure which helps make these results repeatable, and scalable!
Ownership at the Centre
At the centre of everything we do at TDS and now carry over to Lupe, is that your data infrastructure should live in your platforms, under your control. You, as the business, always hold the key! Lupe is built so that businesses can own their data outright with no black boxes, lock-ins, or third-party dependency.
When you can see everything in real time, every event, every signal, every result, you can make better decisions. That’s what Lupe enables.
Get Started
Lupe is currency available via waiting list at lupedata.com.
To schedule a demo or talk through on how Lupe fits into your current setup, get in touch here.
